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Apple's Secret Strategy For Mobile Marketing: A Giant Change On Conventional Publicity System
Computer giant Apple has made some moves in the last a few months (including development in the iphone apps market space) which includes a well-kept secret interest in mobile advertising. Apple filed a patent application several months ago that came to the attention of the public. The contents of that patent application indicate a probable alteration in the manner that Apple could cash in on its products-both hardware and software, the software obviously is straightly related to iphone applications that have become so popular in recent years. The details of the patent express what Apple named as 'enforcement routine' software which means that the company will integrate publicity into its hardware and software that customers simply can not skip over.
The patent also states the fact that consumers would have to prove that they have either seen or listened to an advertisement before being able to access the functionality features of the hardware. For instance, a consumer could not use their iPod until they've watched the advertisement and then punched in a code to prove that the advertisements are watched in their entirety.
The array of hardware that Apple that is developing this application for ranges from the iPhone to the set top box television, Apple Television, to a notebook, the iPod touch and many more. The catch is that customers will need to endure a very savvy publicity plan that ensure they are paying attention. If not, the system can simply block the user from using the devices until compliance is met. The actual fact that Steve Jobs himself is noted in the Apple credit for the patent tells us that this program is not just the fantasy of an Apple engineer.
The implications of this kind of bold marketing move could very well rock the industry as we see the strategy of opening up the development of iphone 3g apps continue to fuel the number of downloadable iphone apps; which in return makes apple's mobile marketing products that much more desirable.
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